Sunday, December 5, 2010
Big News from Crossroads Trade
Dear Fair Trade Friends,
I'm writing to let you know about a mighty change at Crossroads Trade. After Christmas, we will be changing from a brick-and-mortar store to an on-line business! Our reconstructed website goes on-line next week.
We've had a storefront for eleven years, and a website for ten, both long enough for a generational turnover in shoppers. The baby boomers are beginning to downsize. Post-boomer shoppers buy very differently, namely, on-line. Our audience for our collector pieces is international, rather than local. They, too, buy on line.
I am very excited. I'll be able to spend more time scouting for new products and artisans, my favorite activity. I'm also looking forward to some special projects related to fair trade. Stay tuned!
I will miss our customers very much. It's been especially fun to watch the kid-customers grow up. Please keep in touch, via our e-mail list, Facebook and Twitter, blog and website. If you have any questions, please feel free to get in touch.
For a fair trade future,
Kate Harris
Crossroads Trade
I'm writing to let you know about a mighty change at Crossroads Trade. After Christmas, we will be changing from a brick-and-mortar store to an on-line business! Our reconstructed website goes on-line next week.
We've had a storefront for eleven years, and a website for ten, both long enough for a generational turnover in shoppers. The baby boomers are beginning to downsize. Post-boomer shoppers buy very differently, namely, on-line. Our audience for our collector pieces is international, rather than local. They, too, buy on line.
I am very excited. I'll be able to spend more time scouting for new products and artisans, my favorite activity. I'm also looking forward to some special projects related to fair trade. Stay tuned!
I will miss our customers very much. It's been especially fun to watch the kid-customers grow up. Please keep in touch, via our e-mail list, Facebook and Twitter, blog and website. If you have any questions, please feel free to get in touch.
For a fair trade future,
Kate Harris
Crossroads Trade
Subscribe to:
Posts (Atom)
Posts
